To Our Valued Stakeholders,
Granulon is a New Zealand-based company that has redefined the approach to sustainable fashion. Established with a vision to blend innovation and responsibility, Granulon specializes in crafting eco-friendly footwear that marries style with environmental consciousness. The brand’s name reflects its commitment to granular attention to detail and its focus on creating products that contribute to a greener future.
Our journey began with a mission to make high-quality footwear accessible while minimizing environmental impact. Designed in New Zealand and ethically produced in a female-owned factory in India, every pair of Granulon shoes embodies our dedication to sustainability and ethical production practices. Today, we stand as a beacon of eco-friendly innovation, proud to serve customers who share our values.
As we reflect on 2024, we are filled with gratitude for the trust and support of our customers, partners, and team members. This year has been a transformative one for Granulon, marked by growth, innovation, and a steadfast commitment to our mission: delivering sustainable, high-quality footwear that makes a positive impact on both people and the planet.
Granulon Annual Letter 2024
A Year of Achievements
In 2024, Granulon achieved several milestones that reinforce our position as a leading name in sustainable footwear:
Expanding Our Reach: We successfully launched our products in three new international markets, broadening our global footprint and introducing Granulon to thousands of new customers.
Ethical Production at the Core: Our partnership with the female-owned factory in India has strengthened, ensuring that every pair of shoes we produce supports ethical labor practices and empowers local communities.
Innovative Designs: This year saw the launch of our highly anticipated EcoTrail line, blending functionality, style, and sustainability. The response has been overwhelmingly positive, with record-breaking sales in the first quarter post-launch.
Sustainability Milestones: We achieved a 20% reduction in our carbon footprint by incorporating more recycled and plant-based materials into our production process.
Voices of Leadership
Andrew Jackson, Managing Director, Granulon New Zealand:“Design innovation lies at the heart of Granulon. Our team takes inspiration from New Zealand’s unique landscapes and diverse culture, creating footwear that balances aesthetics, functionality, and sustainability.”
Vinod Kumar Sharma, CEO, Granulon India:“Our commitment to maintaining the highest quality standards is driven by constant innovation in materials and processes. By blending modern technology with traditional craftsmanship, we ensure that every Granulon product upholds the excellence our customers expect.”
Our Commitment to Sustainability
At Granulon, sustainability is more than a goal; it is a responsibility. In 2024, we:
Recycled over 100,000 kilograms of rubber and textiles.
Reduced water usage in production by implementing innovative practices.
Contributed to reforestation initiatives by planting over 10,000 trees in regions affected by deforestation.
These efforts are just the beginning, as we continue to challenge ourselves to do better for the planet.
Mandita Chetia, Director, Granulon India:“At Granulon, our people are our strength. We have implemented policies that prioritize well-being, growth, and inclusivity, ensuring that every individual in our organization feels valued and empowered.”
Looking Ahead to 2025
As we move forward, we are excited to unveil our plans for the upcoming year:
New Product Lines: We are set to introduce the Granulon Urban Collection, designed for city dwellers who seek style without compromising sustainability.
Enhanced Digital Experience: A revamped e-commerce platform will offer an improved shopping experience, with personalized recommendations and seamless navigation.
Community Impact Programs: We will expand our community engagement initiatives, including skill-building workshops for artisans and eco-awareness campaigns in schools and colleges.
A Note of Gratitude
None of this would be possible without our incredible team, whose passion and dedication drive Granulon forward every day. To our customers and partners, thank you for believing in our vision and joining us on this journey. Your feedback and loyalty inspire us to innovate and improve continually.
Join Us in Shaping the Future
Granulon is more than a brand; it is a movement towards a more sustainable and equitable future. We invite you to stay connected with us as we continue to push the boundaries of what’s possible in sustainable fashion.
Together, we can walk towards a brighter, greener tomorrow.
With heartfelt thanks,
Andrew Jackson
Founder & CEO
Granulon, World's Leading Global Footwear Brand
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